Brief

In my college print design course, I was tasked with creating a logo and brand style guide for a fictional airline company, “Zephyr Airway”. I created a design so that the logomark didn’t overshadow the text. In other words, creating a harmonious balance between visual design and typography.

I took a distinctive approach by creating wings and utilizing sleek typography, symbolizing the brand’s modern and forward-thinking spirit. This project showcases my steps in developing a logo with strategic thinking and brand cohesion.